Lightweight e-commerce with Cardbox

A small business, or a business whose main activity is not e-commerce, can run into trouble when selling things on the Web. Either it sells everything through a third party (Amazon for books, Handango for downloads, or even eBay) with high transaction costs, unfavourable contract terms, and hidden risks, or it pays a lot of money for a fully e-commerce-enabled web site when all it really needed was the ability to process a dozen or so transactions a day.

The Universalis case study shows how it is possible to start a small e-commerce business at virtually no cost (just the application fee for the credit card processor) and with virtually no programming (just a single Cardbox macro to process the orders as they come in by email).

This lightweight semi-automated approach is secure, fraud-proof, and requires very little time to manage.

Advertisements

%d bloggers like this: